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How to squeeze cash from VMS, Constellation Software style
Bonus: anonymous rants from Constellation's executives

Disclaimer: Unless noted otherwise, views and analysis expressed here are the author's own and based on public sources. The article is intended for informational and entertainment purposes only. This is not financial advice. Please consult a professional for investment decisions.
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Constellation Software (CSU) is a savvy buyer of VMS companies. Unlike Visma, which is not averse to paying eye-watering multiples for the right assets, CSU is a dye-in-the-wool value buyer. That said, CSU is equally good at maximising value after the acquisition. We have spoken to dozens of former and existing CSU executives to piece together its operating playbook, which we share with you in this article.
Investors, if you want to understand CSU, don’t waste time and money on expensive expert networks like Guidepoint or GLG. Read our guide instead!

A Constellation corporate teach-in in progress
Below, we cover topics such as:
Which metrics CSU executives get rated on
CSU’s 4 levers for driving shareholder value
Why the CSU model is not without its detractors
Let’s jump in!
Which metrics do CSU executives get rated on?
Here’s a non-exhaustive list:
Sum of Organic Growth and EBITA margin = 35% or higher
Absolute Working Capital: decrease by 10% on a trailing 12 month basis
Attrition: 5% or less
Business Unit revenue growth (including through M&A): 20% or higher
Core Ratio - how much maintenance revenues falls to bottom line: 50% or higher
IRR on all existing acquisitions: 25% or higher
Value Lever #1: Inflate maintenance prices
Your typical VMS business has 5 key revenue drivers:
Perpetual Licence
Maintenance and Support
SaaS and Hosting (becoming increasingly relevant)
Professional Services
Hardware and Other
For a deep-dive on on-premise software economics, check out this article. To see how VMS P&L works in practice, request the ABC Software P&L here.
Maintenance revenue is tied to sale of perpetual licences, which allow clients to use a particular software version. Thereafter software is “free” to use, however, ongoing updates and support are not. These revenue streams represent 50-90% of total.

A real pricing sheet from AssetWorks LLC, a CSU subsidiary
And guess what? If you are locked into a particular software, you have no choice but to absorb those maintenance prices increases, helping CSU achieve two key objectives: